Two01 · Sponsorship

Build the future, one student athlete at a time.

Two01 Basketball Academy uses basketball to keep young people on track in school, in leadership and in life. Sponsors and partners make that possible. Join us as we grow our programs in Newark, across the five boroughs of New York City and throughout Northern New Jersey.

Since · 2010 Serving · Boys & girls, ages 7–21 Levels · $3,000 to $100,000+ Contact · (862) 233-5986
Become a sponsor See donor levels
259
Student athletes in the Complete Student Athlete Initiative (2022)
18
New mentorship programs in and around Newark schools
250%
Growth in student athlete participation since 2020
$49M+
Scholarships & financial aid secured for our athletes
Why Two01

Our mission, vision and the young people we serve.

Your continued commitment means the world to us, and to our student athletes. Two01 Basketball Academy
  • Mission

    Empower student athletes to aspire to academic excellence, leadership and peer empowerment by developing the skills needed for success in high school, college and life.

  • Vision

    Through expanded programming and deep community engagement, become a leader in sports-based youth development and a model of nonprofit excellence.

  • Population served

    Boys and girls ages 7–21 with a passion for basketball who live in under-served communities across New York City and Northern New Jersey.

  • Our values

    Teamwork, Respect, Effort and Excellence, taught on the court and in the classroom.

Who we serve

The student athletes your support reaches.

Who we serve

  • African-American67%
  • Multi-racial14%
  • Latino(a) / Hispanic9%
  • Caucasian8%
  • Asian2%

School level

  • Middle school34%
  • Elementary school27%
  • High school26%
  • Higher education13%

Gender

  • Female52%
  • Male48%
What you fund

Programs that work together as one continuum.

Signature program

Complete Student Athlete Initiative

Academics, social emotional learning and college prep, powered by basketball. In 2022 it enrolled 259 student athletes and fielded 14 teams competing locally, regionally and nationally.

Explore the initiative →
Grades 4–8

High School Assist

After-school classroom sessions, 1-on-1 and small-group tutoring, test prep, high school application guidance, school visits, financial aid advice and counseling.

5 weeks

Summer Academy

A day camp combining academic enrichment and basketball skills, with financial literacy, coding, health and wellness, and sports and social justice. Rising 7th–9th graders spent a week away at Brewster Academy in New Hampshire.

Ages 7–18

The Explosiveness Academy

8-week weekend academies for kids in Newark's low-income housing, combining SEL and life skills classes with elite explosiveness training in partnership with VertiMax and the NBPA.

Explosiveness training →
Media

Two01 TV™ & Project Growth

High school basketball streaming, recruiting profiles and video editing. We are building a media studio with photo and video labs, plus a 6-week media course that prepares Newark teens to join the Two01 TV team.

Wellness & access

Health, SEL & college access

Leagues, clinics and nutrition workshops, plus test prep, tutoring and workshops on applications, financial aid, financial literacy, interviewing, resumes and internships.

Sponsorship benefits

What your business gets.

01

Sponsored content

Exclusive access to sponsored content across our channels.

02

Brand awareness

Visibility with families, schools and partners across the community.

03

Mailing list

Inclusion in digital distribution to a database of 1,000+ people.

04

Community reach

The chance to share approved sponsor products and materials with all teams and at events.

Donor levels

Eight ways to invest in the mission.

Every level is listed as a minimum. Benefits run for one season unless noted. Want something custom? Tell us in the form below.

Platinum level
$100,000+
  • Booth at each event to advertise and meet our families and guests
  • Promotional material distributed at every event and through our weekly email
  • Logo on the Two01 Basketball Academy sponsor banner at each event
  • Highlighted weekly on our social media for one year
  • Name and logo on the sponsor board at the concession stand at each event
  • Logo on all official correspondence, including the weekly family newsletter, for one year
  • Logo and website link on every page of our website, plus a detailed company summary on this page
  • Donor plaque for your place of business
  • Sponsor t-shirt
Choose Platinum
Gold level
$75,000+
  • Promotional material distributed to families and guests at our events
  • Logo on the sponsor banner displayed at each home game
  • Highlighted weekly on our social media for one year
  • Name and logo on the sponsor board at each event
  • Logo and website link on our Sponsorship page
  • Team plaque for your place of business
  • Named in our weekly parent newsletter for one year
  • Sponsor t-shirt
Choose Gold
Silver level
$50,000+
  • Logo on the Two01 Basketball Classic sponsor banner at each home game
  • One highlight post on our social media
  • Name and logo on the sponsor board at each home game
  • Logo on our Community Resources page
  • Team plaque for your place of business
  • Named in our weekly parent newsletter for one year
  • Sponsor t-shirt
Choose Silver
Bronze level
$25,000+
  • One highlight post on our social media
  • Name and logo on the sponsor board at each home game
  • Logo on our Sponsorship page
  • Named in our weekly parent newsletter for one year
Choose Bronze
Grey level
$15,000+
  • Name and logo on the sponsor board at each home game
  • Logo on our Sponsorship page
  • Named in our weekly parent newsletter for one year
Choose Grey
Blue level
$10,000+
  • Logo on our Sponsorship page
  • Named in our weekly parent newsletter for one year
Choose Blue
Orange level
$5,000+
  • Logo on our Sponsorship page
  • Named in our weekly parent newsletter for one year
Choose Orange
Black level
$3,000+
  • Logo on our Sponsorship page
  • Named in our weekly parent newsletter for one year
Choose Black
Sponsorship options

Sponsor a player, a team or a community.

Player sponsorships

Cover training, mentorship, gear and travel for an individual student athlete.

  • $100 – $1,000
  • $1,000 – $1,500
  • $2,000
  • $2,500 – $5,000

Team sponsorships

Underwrite a full roster: uniforms, tournament fees, travel and coaching.

  • $500 – $1,000
  • $1,500 – $3,000
  • $3,000 – $5,000
  • $5,000 – $10,000
  • $15,000 – $20,000

Community sponsorships

Fund free clinics, workshops and community events in Newark and NYC.

  • $100 – $1,000
  • $1,000 – $3,500
  • $3,500 – $5,000

Corporate sponsorships

Season-long brand partnerships, mapped to our donor levels below.

  • $3,000
  • $5,000
  • $10,000
  • $15,000
  • $25,000
  • $50,000
  • $75,000
  • $100,000
Our partners

In good company.

In our first year in Newark, we partnered with more than 30 local schools, community organizations and corporations. Our flagship mentorship program began at Newark Collegiate Academy and grew into a partnership with KIPP TEAM Schools.

Schools
  • Newark Collegiate Academy
  • Newark Lab High School
  • KIPP TEAM
  • KIPP BOLD
  • KIPP Rise
  • KIPP SPARK
  • KIPP Seek
  • KIPP THRIVE
  • KIPP Life
  • KIPP Upper Roseville
  • KIPP Newark Community Prep
  • KIPP Justice Academy
Corporate engagement

Workshops on financial literacy, career readiness and technology.

  • IMU Media Inc
  • Verizon Wireless
  • Goldman Sachs
  • Morgan Stanley
  • Apple, Inc.
Basketball partners

Community clinics in 2022 that served more than 300 local youth and adults.

  • NY Knicks
  • NY Liberty
  • USA Basketball
  • NBA
  • NBPA
  • VertiMax
Special thanks

For helping pave the way for our new Newark home.

  • Newark Department of Cultural Affairs
  • Newark City Council
  • BFC Partners
Financial transparency

Where the money comes from, and where it goes.

FY2022 figures. Revenue reached a record $5.0M, up 43% from the prior year, and our 6th annual Basketball Changes Lives Gala raised a record $2.1M.

2022 revenue $5,007,966

  • Fundraising events$1,661,207
  • Individual & board contributions$1,518,952
  • Foundation & corporate contributions$1,141,899
  • Rental revenue$400,791
  • In-kind contributions$186,065
  • Program revenue & interest$89,052
  • Government$10,000

2022 expenses $3,907,987

  • Programs73%$2,863,883
  • Fundraising15%$589,040
  • Administration12%$455,064

73 cents of every dollar goes directly to programs.

4-year growth

$2.9M$2.8M
FY19
$2.9M$1.9M
FY20
$3.5M$2.6M
FY21
$5.0M$3.9M
FY22
  • Revenue
  • Expenses
Become a sponsor

Let’s build this together.

Tell us a little about your organization and how you’d like to help. We’ll follow up within two business days with a sponsorship agreement and next steps.

Talk to us directly
info@two01basketball.academy

(862) 233-5986

Submitting this form starts a conversation. It isn’t a commitment or a payment.